必勝客 - 樂搖雞 - 樂搖舞王

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Marketing Objective:

Create chicken news to keep strengthening Pizzahut chicken product image to Younger Users.

 

Digital Communication Strategy:

  1. Excite: Arouse interests to excite consumers via video and social network platforms.
  2. Engage: Recruit video contents via campus-related sites and create opportunity for buzz.
  3. Share: Reuse interesting or creative contents on official fan page and encourage users to vote and share to attract larger audience.

 

Performance:

During the campaign period, the event site had over than 210K page views and 50 pieces of video works with high quality and client‘s sales target was achieved.

 

Official Video

 

得獎影片



優勝作品一
 


優勝作品二
 

 

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