- To build the global brand awareness of Eva Air
- To convey the information of being the member of Star Alliance in June, 2013.
- To establish the global brand image of Eva Air to create the preference.
- Advance notice period: 6/16-6/18
- Launch day (the first day of joining Star Alliance): 6/18
- Sustaining campaign impact from 6/19 to 7/31
Provides the sidelights and attracts the intensive news exposure
10” TVC / 150GRPs
76 news exposed in 2 days
3P top header and full page newspaper exposure: advance notice on TVC launch
Sustaining advertising impact (6/19-7/31) on Yahoo Taiwan, digital banner of China Times exposure
Count-down banner produces the anticipations and attentions
4 Main newspapers + finance newspapers + free newspapers
Ad is widely broadcasted on eight news channels
90” TVC is launched on eight news channels in the same time which has 2-3 times higher rating than the average in the period.
Great size of the exposure of the internet video Ad initiates the activity
Topic of “I See You” extends out
Earned Media: Publicity through internet users
Youtube : 1.40 million clicks
Facebook: 170 thousand "Likes"
348 TV news reported in 6/16-7/1
The number of FB fans of Eva Air grows 4 times more in less than a week after the launch.