Create chicken news to keep strengthening Pizza Hut chicken product image to Younger Users.
Digital Communication Strategy:
- Excite: To excite consumers ad arouse their interests via video and social network platforms.
- Engage: Recruit video contents via campus-related sites and create opportunity for buzz.
- Share: Reuse interesting or creative contents on official fan page and encourage users to vote and share to attract larger audience.
During the campaign period, the event site had over than 210K page views and 50 pieces of video works with high quality and client‘s sales target was achieved.
Winning Work 1
Winning Work 2
Although the “Polar Bear” TV commercial is well-known and deeply remembered by audience, it has been communicated for two years already. The client wants to have a brand new communication plan to young people to strengthen the connection between Weichuan and environment protection.
- To strengthen the green corporate image- To associate Weichuan Corporate with the image of environment protection.
- To communicate with young people-continually enhance the communications with the young people in the age of 20-39.
- To convey the green message in funny way by utilizing the famous internet video among young people played by A-ga Tsai.
- With working with Yahoo Taiwan which has the greatest audience, we develop the interactive online game with creative ad spot.