The development of digital technology has driven the innovative applications of every media platform. The wide use of smartphones and mobile devices changes the consumer behaviors. Searching and sharing in the internet is not only made via computer but via mobile online which has been the connection to the digital world in consumers’ daily lives.
AR(Augmented Reality) and NFC(Near Field Communication) are considered to be among the most promising emerging mobile advertising technologies in the future. The outdoor media combines these technologies to appear to consumers in any time and any place. The technologies do not only let consumers enjoy the dynamic video of real advertisements which can extends the viewing time, but enhance the interactions experience between consumers and brands to turn the boring outdoor media into the interesting one. Especially with the emerging AR technology, consumers are able to directly interact with virtual objects.
The features of Scope Tech advantages are “innovative applications of local commercial areas”, “innovative outdoor media interactions “ and “innovative last-mile promotion ”. Other than traditional media space and current technology, the channel promotions of the clients at Shin Kong Mitsukoshi can be combined.
- Innovative applications of local commercial areas:
To start from the Shin Kong Mitsukoshi Plaza: The application of virtual reality technology of outdoor media starts from the Shin Kong Mitsukoshi Plaza. To attract the attention from the crowd, we develop the creative interactive outdoor media and create topics suitable for seasonal promotions and activities of the department stores.
- Innovative outdoor media interactions:
AR Tech works with real experience interaction: By working together with real experience interaction, AR technology shortens the distance of TV wall between consumers and brands instead of just being a TV projector.
- Innovative last-mile promotion
Bundles with department store promotions: The application technology combines multi-media and crowd to catch consumers’ eyes and is effective in interaction to increase the brand impression. The spot is set to be the extensive showroom of Shin Kong Mitsukoshi in Shin Yi area.
2013/05 Shin Kong Mitsukoshi Summer Shopping Season
We produce the virtual reality of Shin Kong Mitsukoshi stores by outdoor media with simulation technology(look-over shot on 1F and 4F of Shin Kong Mitsukoshi A8). People are able to receive the promotional information with by interaction with the big wall before entering Shin Kong Mitsukoshi A8; the imitated cover photo with title attracts the crowd to trigger the topic. The application technology combines multi-media and crowd to catch consumers’ eyes and is effective in interaction to increase the brand impression. The spot is set to be the extensive showroom of Shin Kong Mitsukoshi in Shin Yi area.
2013/06 2013 Hito Pop Music Awards Ceremony:
Except the merchandise talks by itself in the store, external management(building) and design may be the spot light even to a city; With the convenience of transportation of route design and MRT(current Nangang route and finished Shinyi route), Shin Yi area becomes the center of the transportation which brings great volume of people. Other than the application of AR, the real-time content is crucial. On 6.12 of 2013, the Hito Pop Music Awards Ceremony was broadcasted in the same time and live on TV and internet.